Cuisine de France was proud to return to Bloom in Phoenix Park, Dublin over the June Bank Holiday weekend 2026 – one of Ireland’s most loved food and garden festivals. Across five vibrant days, we connected with thousands of visitors, shared our passion for baking, and introduced something very special: our brand-new cookie range.
From May 28th to June 1st, the Cuisine de France team brought the magic of freshly baked goods to life in the heart of Bloom. The goal was simple—get our newest products directly into consumers’ hands and create memorable brand experiences.
And we did exactly that.
Visitors to our stand had the chance to taste our delicious new Cookies – Chocolate Chunk and Double Chocolate Chunk—fresh from the oven and impossible to resist. The response was incredible, with queues forming as people stopped by to sample, chat, and enjoy the experience.
Bloom continues to be one of the biggest consumer events in Ireland, offering a unique opportunity for direct engagement:
These numbers reflect not just footfall, but genuine connection—thousands of real interactions with both new and loyal Cuisine de France fans.
With a live bake-off setup in the Food Hall, we created an authentic, sensory experience—allowing visitors to see, smell, and taste the quality of Cuisine de France products firsthand.
From first bites to repeat visits, it was clear that our new cookie range struck a chord. The rich, indulgent flavours of Chocolate Chunk and Double Chocolate Chunk proved to be a standout hit, reinforcing our commitment to delivering bakery excellence.
While Bloom was about great food and great fun, it was also an opportunity to make a meaningful impact.
Throughout the event, we were proud to raise funds for our chosen charity partner. Every interaction, every cookie tasted, contributed to supporting this important organisation and the incredible work they do.
This balance of enjoyment and purpose is something we value deeply—bringing communities together while giving back.
Bord Bia Bloom continues to be a key moment in the Cuisine de France calendar—an opportunity to showcase innovation, connect directly with consumers, and celebrate the joy of great baking.
After five fantastic days in Phoenix Park, one thing is clear: our new cookies are already a firm favourite, and we can’t wait to bring them to even more customers across Ireland.
